21 October 2020

Focus on Life campaign

Why we've blurred our logo

FODO is blurring its logo on 21 October in support of a campaign launched yesterday by the College of Optometrists to promote the importance of regular sight tests.

The College campaign launches with a film called Focus On Life, which is shot entirely out of focus by BAFTA-nominated director Mark Nunneley. The short film raises awareness and reinforces the importance of sight tests, especially to those who put theirs off during and after lockdown.

Over two million people in the UK are affected by sight loss. Sign up to join the YouTube premiere of #FocusOnLife on 20 October at 8pm.